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Branding & headshots

BMW Vegas Strip Rooftop Shoot

AGENCY / PARTNERSGolden Medina Services
LOCATIONRooftop, GMS at Hughes Center
PROJECT DATEDecember 10, 2023

The project

Golden Medina Services had the opportunity to produce a moody and cinematic photoshoot for BMW USA, highlighting the sleek BMW 430i Coupe in an elegant Alpine White finish. The shoot took place on our GMS at Hughes Center rooftop location, with a cloudy, overcast sky setting the tone for a refined and dramatic visual. The backdrop of the Las Vegas Strip added a dynamic contrast, subtly visible beyond the rooftop’s clean concrete lines.

Photography & Editing Style

  • Atmosphere & Mood: The overcast sky introduced a cool, moody aesthetic, with soft diffused lighting accentuating the car’s curves and contours.
  • Color Grading: The scene leans into a desaturated, grey-toned look, with the Alpine White of the BMW standing out against the stormy hues of the sky and the neutral tones of the concrete rooftop.
  • Lighting & Depth: The cloud cover softened harsh shadows, creating a balanced composition where the car's sharp LED headlights and angel eye DRLs draw immediate attention.
  • Composition: The low-angle shots enhance the 430i Coupe’s bold stance, while the open doors add a dynamic feel, suggesting motion and luxury. The clean lines of the architecture frame the vehicle, reinforcing a sense of sophistication and exclusivity.

The people behind the work.

Production credits

Producer
Marlon A. Medina
Photographer
Marlon A. Medina
Editor
Marlon A. Medina

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