AFFL Vegas Lucky Sevens Scrimmage

The project

Golden Medina Services provided same-day professional media coverage for the Las Vegas Lucky Sevens during a key Organized Team Activity ahead of the inaugural American Flag Football League season. The objective was to capture more than gameplay, delivering a lifestyle-driven video that reflected the team’s culture, energy, and connection to the Las Vegas community while supporting league and team brand development.

Key Moments Captured

• Football Drills & Scrimmages
• Team Meetings & Sideline Engagements
• Full Uniform Reveal Sequence:
  • Players arriving in limo
  • Walkout & reveal
  • Live player announcements
• Coach and Player Interactions
• Team Chemistry & Behind-the-Scenes Moments

Visual Identity

The Lucky Sevens’ new uniforms were featured across action and lifestyle settings to showcase both performance and personality, reinforcing a modern, “Vegas Cool” aesthetic through color, movement, and pacing.

Outcome

The final deliverable provided the AFFL and the Lucky Sevens with a dynamic, share-ready piece designed to support brand storytelling, fan engagement, and league momentum, demonstrating GMS’ ability to operate in fast-paced sports environments while delivering polished, strategic content.